The situation where we can make a decision now or delay it occurs basically every day in our personal lives and at work. Two examples are:
- Should I rent the best apartment available at the moment (e.g. a nice two-room apartment at Helsinginkatu) or search for a better one?
- Should we (a team that builds ad campaigns) decide the sub-elements included in the advertisement campaign now, or should we start with some parts and decide about the rest as the overall picture becomes clearer?
These are obviously important decisions and as in any important decisions the rational procedure is to think of the pros and cons of the possible actions. Here the possible actions are ‘make the decision now’ and ‘delay the decision’.
